behavioural stage

behavioural stage
1) псих. этап поведения [действия\]* (этап, на котором человек совершает какое-л. действие)
2) марк. поведенческий этап, этап поведенческих проявлений (один из этапов состояния покупательской готовности, выражающийся в совершении покупки)

This facilitates the identification of what will be required to move people from one behavioural stage to the next. — Это помогает понять, что потребуется для перехода людей с одного поведенческого этапа на другой.

See:

Англо-русский экономический словарь.

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